Are you planning to start up a business or already have a business in place, but aren’t sure as to how to promote your business or get it up and running at a fast pace?
Well, take a look at a few pointers to keep in mind and follow if you want your business to bloom, flourish and accelerate.
It is true that getting a business up and running especially if you are new in the market or is already in the business but missing out on increase in the same, here are a few tips and tricks from our motivational speaker, Mr Chetan Patel on how you may go about with it.
Things may seem tough and complicated in the market with all the competitors buzzing around you, but you don’t have to panic at all, if you plan to follow the step by step procedure on accelerating business and if you promise to keep this your daily routine for your business practices.
Now, these steps are a hundred per cent tried and tested method by many successful companies around the world. The best part about these steps or ideas is that it is effective on any type of business regardless of the field.
For eg: If you are into the business of simple day to day consumer goods or even if it’s a huge company of building materials these ideas are applicable to promote any type of your business.
Find below the 8 Spokes of Business Acceleration that works for any area.
- Lead Generation aka word of mouth karma strategy
This is one of the best tried and for sure working techniques that have been used for centuries around the world. One of the most famous mobile company in the world (would like to keep the name anonymous) that’s listed amongst the top ten companies in fortune 500 lists since the past twenty years blindly admitted in an interview that, they highly focused on satisfied customers only because they strongly believed in the word of mouth strategy ( karma- which means in Indian mythology-what goes around comes around.) by satisfied customers and that truly took them places.
Word of mouth technique is like the promotion of a product or service by an existing customer, who is ready to promote your business, simply because of the satisfaction they got from your good company. And that my friend, works wonders.
Find a quick list of some Lead Generating techniques that are sure to work for any business:
- Newsletters (soft copy)- Providing information to your customers on your latest product and services.
- Automated emails – Sending automated emails to customers on a weekly or fortnightly scale to remind them of the available promotions of products and services as a part of marketing.
- Content Marketing- Hiring a content writer to describe the type of products and services of your good company in simple and easy terms for any layman to understand.
- Search Engine Optimization- Hiring a digital marketing company to promote your business online.
- Social Media Marketing- Hiring a digital marketing company to promote your business via social media.
- Blogging- Having blogs created and posted on the internet for your business weekly.
Feel free to attend my one-hour session to get a clearer and easy picture in coming days on the topic
“How to be unstoppable in Lead Generation/ New Connections”.
- Sales and Marketing to generate revenue.
- Increase the price of your products and services- this method may sound tricky but it is worth the try.
- Bundle up your products/services-Instead of having one product at one price, try and club one or more products to generate a larger flow of revenue.
- Try and create a larger circle of customers-Promote your product and services to reach a larger circle of customers.
- Research and Development for Ideas and Innovations in offerings
- Innovative ideas-Always come up with new and innovative ideas to keep the customer mesmerized with your business.
- R&D- Make sure to do enough research and development throughout to come up with developments that will take your business to higher levels.
- Build greater bonds-Try and create a strong bond with your customer, and that will help in keeping your customer steady and stable for a longer period.
- Accounts and MIS for nitty-gritty, profitability and visibility.
- Fixing selling price and profit- Try to reduce the expenses on the product and services as this will in turn help the customer to have the product at a better price.
- Cost Control- Make sure to have a fixed and controlled cost to avoid unnecessary expenses.
- Smooth and productive procedure of business-Once the operation methods are smooth and free-flowing the business will start running efficiently by itself.
- HR Department ( right hire, nurture, retention, talent acquisition)
- Hire the right person- Make sure to hire the right person for the job, instead of a highly qualified person, because if the right person who loves the job is hired, he/she would stick onto the job, unlike an overqualified person would look for a change and tend to leave.
- Provide a justified salary- instead of negotiating and taking advantage of the employee, try to choose a justified salary to have a dedicated staff at work, instead of just a paid employee.
- Keeping the employees inspired and motivated-by providing time to time upgrade and perks to the employees will leave them with an attachment to the said job and inspire them to work hard for the betterment of the company.
- Legal and compliance (statutory, Memorandum of Understanding, regulatory, contracts, collaboration.)
- MoU- setting the right standards of the working relationship between two organizations will make the work pattern clearer and simpler.
- Compliance-make sure to meet the compliance standards at all costs.
- Collaboration-create a legal framework that will cover all the right aspects of the business.
- Management ( core values, responsibility, accountability)
- Core values-Emphasize on the core values and teach and preach the same.
- Responsibility and Accountability-Teach the team to take accountability for their behaviours and action as this will in turn assist in fixing an issue or setting things right.
- Operation for client services and persistency.
- Understand the customer needs-try and keep the philosophy of customer first throughout your business.
- Sell the right product/services-To have a happy client is to have a client forever, ensure to give away the right product and services, without leaving a chance of grievance.
- Customize the product/services as per the client requirement-Ensure that the product and services offered and provided to the customers fit like a tailored made dress.
With all these points in place, and a step by step approach, you will be able to take your business to new levels and with the latest innovative ways of SEO ( Search Engine Optimization), you will be able to highlight the core business and generate a flow and pattern to your good business.
Want to know some more tips for getting better business lead?
Get connected with us, Chetan Patel World.
Chetan Patel is a business trainer in Surat, Gujarat and focuses on transforming lives.
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